S.A. SELF DEFENSE “GET THE HERO TO LAUGH OR SMILE” CONTESTOFFICIAL RULES
S.A. SELF DEFENSE “GET THE HERO TO LAUGH OR SMILE” CONTEST
OFFICIAL RULES
NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED OR RESTRICTED BY LAW.
- SPONSOR; ADMINISTRATOR
The “Get the Hero to Laugh or Smile” Contest (the “Contest”) is sponsored and administered by S.A. Self Defense (“Sponsor”). Website: https://superiordefend.me/ (the “Website”). Direct all inquiries via the Website contact form at https://superiordefend.me/contact/ (“Contest Administrator”). This promotion is not sponsored, endorsed, administered by, or associated with Byrna Technologies, Meta (Facebook/Instagram), X (Twitter), YouTube, Pinterest, Reddit, or any other third-party platform. - CONTEST PERIOD
The Contest begins at [5/6/2026] Central Time (“CT”) and ends at [5/6/2026] Central Time (“CT”) (the “Contest Period”). Sponsor’s server/Website clock is the official timekeeping device. Public voting occurs from [5/6/2026] ET through [6/6/2026] Central Time (“CT”) ET (the “Voting Period”). - ELIGIBILITY
Open only to legal residents of the fifty (50) United States and the District of Columbia, eighteen (18) years of age or older at time of entry. Employees, officers, directors, agents, and representatives of Sponsor and its affiliates, advertising/promotion agencies, and members of their immediate families (spouse, parents, siblings, children) or households (related or not) are not eligible. The Contest is subject to all applicable federal, state, and local laws and regulations and is void where prohibited. - ACCOUNTS; HOW TO ENTER
A) Accounts: Creating a Website account is free. An account in good standing is required to (i) submit an entry and (ii) participate in public voting. One account per natural person; accounts may not be shared, transferred, or sold. Sponsor may require identity verification and may suspend or merge suspected duplicate accounts.
B) Entry Method: During the Contest Period, log into your Website account and follow on-page instructions to upload one (1) original photo or video (each, an “Entry”) that shows your funniest or most creative attempt to make “the hero” laugh or smile.
C) Uniform Requirement: To qualify, the depicted “hero” must be visibly in uniform in the photo/video. “Uniform” means an authorized, professional uniform worn by a first responder or service professional (e.g., law enforcement, firefighter, EMT/paramedic, active-duty military or veteran in authorized dress, or healthcare professional in professional attire), consistent with all applicable employer/agency rules and policies. Entrant is solely responsible for obtaining all permissions and ensuring compliance with law and policy.
D) Limits: One (1) Entry per person/account for the Contest Period, regardless of method. Subsequent entries by the same person/account may be disqualified.
E) Technical Specs: Photo (JPG/PNG/WebP) and/or video (MP4/MOV) up to 2 GB, subject to Website limits.
F) Sharing: After submission, Entries may appear in the public gallery on the Website. Sharing your Entry’s gallery link on social media is optional and may help gather votes.
G) No purchase necessary. - ENTRY REQUIREMENTS; CONTENT RESTRICTIONS
By submitting an Entry, you represent and warrant that:
a) The Entry is your original work; you own all rights or hold all necessary licenses, permissions, and releases, including from the “hero” and any other person(s) depicted (model/appearance releases).
b) The Entry does not infringe or violate any copyright, trademark, trade dress, privacy, publicity, or other rights of any third party.
c) The Entry is family-friendly; contains no nudity, pornography, graphic violence, hate speech, harassment, illegal drugs, or otherwise inappropriate content; and contains no political campaigning or endorsements.
d) The Entry does not depict dangerous, illegal, or unsafe activity; does not reveal sensitive personal data; and complies with all laws and applicable agency/employer policies (including restrictions on photographing uniforms, insignia, locations, or equipment).
e) Third-party logos/insignia or employer/agency marks may not be featured except as incidental to a lawful, authorized uniform; no implication of endorsement by any third party is permitted.
Sponsor may, in its sole discretion, disqualify any Entry it deems non-compliant, unsafe, fraudulent, or otherwise inappropriate. - LICENSE; PUBLICITY RELEASE
As a condition of entry, you grant Sponsor and its designees a perpetual, worldwide, royalty-free, sublicensable, irrevocable license to use, reproduce, edit, adapt, publish, translate, create derivative works from, distribute, perform, and display your Entry (including names, likenesses, voices, performances, and biographical information of you and anyone appearing) in any media now known or later developed for purposes of administering, promoting, and advertising the Contest and Sponsor’s goods/services, without further notice, approval, or compensation, unless prohibited by law. Sponsor may require a publicity release where permitted. - JUDGING; PUBLIC VOTING; ANTI-FRAUD
A) Voting Eligibility: During the Voting Period, eligible Entries will appear in the Website gallery for public viewing and voting. To cast a vote, an individual must (i) hold a registered Website account in good standing, (ii) be logged in to that account at the time of voting, and (iii) comply with these Official Rules and Website terms. Creating an account is free; no purchase is required to vote.
B) Vote Limits: Unless otherwise stated on the Website, the default limit is one (1) vote per account per Entry for the entire Voting Period. Votes beyond stated limits—by the same individual, account, device, IP address, or household—may be void.
C) Anti-Fraud Safeguards: Sponsor may require email or multi-factor verification to activate voting; block disposable/temporary email domains; rate-limit votes by IP/device; detect bot/scripted activity; and employ automated or manual review. Votes or Entries suspected to result from fraud, bots, scripts, VPN/proxy masking, vote exchanges, purchased votes, duplicate/throwaway accounts, or other abuse may be removed. Sponsor may adjust displayed vote totals to exclude invalid votes and may merge or suspend suspected duplicate accounts.
D) Winner Determination; Tie-Break: Subject to verification and compliance with these Rules, the potential winner is the Entry with the highest number of valid votes at the close of the Voting Period. In the event of a tie after removal of invalid votes, Sponsor will select the winner based on: (i) creativity and humor (40%), (ii) adherence to the uniform requirement (30%), and (iii) overall quality and positive spirit (30%). Sponsor’s decisions are final and binding. - PRIZE; APPROXIMATE RETAIL VALUE (“ARV”)
One (1) Prize: one (1) Byrna CLXL launcher and one (1) S.A. Self Defense holster (model/hand/orientation/color as determined by Sponsor) (1) S.A. Self Defense Dot sight Optic. ARV: [ARV]. Total ARV of all prizes: [ARV]. Prize is non-transferable; no cash redemption or substitution, except that Sponsor may substitute an item of equal or greater value if the prize becomes unavailable or as required by law.
Legal Notice: The Byrna CLXL is a non-lethal defensive device but may be restricted by law in certain jurisdictions. Winner must be 18+ and comply with all applicable federal, state, and local laws/regulations. Sponsor may require age/identity verification and will ship only to eligible jurisdictions; adult signature may be required. If the winner cannot legally possess/receive the Byrna CL in their jurisdiction, Sponsor will provide an alternative prize of equal or greater value, at Sponsor’s sole discretion. - ODDS
This is a contest of skill. Odds of winning depend on the number and quality of eligible Entries and the number of valid votes cast during the Voting Period. - WINNER NOTIFICATION; VERIFICATION
The potential winner will be notified via the email and/or account information associated with the Entry within approximately seven (7) days after the Voting Period ends. The potential winner may be required to complete and return an Affidavit of Eligibility, Liability/Publicity Release, W-9 (U.S. residents), age/identity verification (photo ID), and any other documents reasonably requested by Sponsor within five (5) business days of notification. Failure to respond, failure to provide required documents, or noncompliance with these Rules may result in forfeiture and selection of an alternate. - TAXES; SHIPPING
Winners are responsible for all federal, state, and local taxes and fees associated with the prize. If required by law, Sponsor will issue an IRS Form 1099 for the ARV. Sponsor will cover reasonable ground shipping to a valid street address in an eligible jurisdiction (no P.O. boxes where restricted). Adult signature may be required. - RELEASE; LIMITATION OF LIABILITY
By participating, entrants agree to release, discharge, indemnify, and hold harmless Sponsor, its affiliates, subsidiaries, advertising/promotion agencies, and each of their respective officers, directors, employees, and agents (collectively, the “Released Parties”) from any and all claims, liabilities, damages, losses, costs, or expenses arising out of or related to the Contest, including but not limited to: (a) participation; (b) any Entry or use/misuse of the prize; (c) unauthorized or illegal acts depicted; (d) third-party claims of intellectual property or privacy/publicity violations; and (e) technical malfunctions, human error, or force majeure. Released Parties are not responsible for late, lost, damaged, misdirected, incomplete, illegible, stolen, or undeliverable Entries or communications. - RIGHT TO MODIFY, SUSPEND, OR TERMINATE
If, for any reason, the Contest cannot be conducted as planned—due to fraud, technical failures, virus, tampering, unauthorized intervention, or other causes beyond Sponsor’s reasonable control that corrupt or affect administration, security, fairness, integrity, or proper conduct—Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify, or suspend the Contest and, if feasible, to determine the winner in a fair and equitable manner. - PRIVACY
Information collected from entrants is subject to Sponsor’s Privacy Policy available at https://superiordefend.me/ (see site footer). By entering, you consent to Sponsor’s collection, use, and disclosure of your personal information for administering the Contest, fulfilling prizes, preventing fraud/abuse (including account and vote integrity checks), and for marketing purposes where permitted by law and by your consent preferences. You may opt out of marketing at any time per the instructions provided. - SOCIAL MEDIA / PLATFORM DISCLOSURE
The Contest may be advertised or promoted on third-party platforms (e.g., Facebook/Instagram, X, YouTube, Pinterest, Reddit). The Contest is not sponsored, endorsed, administered by, or associated with any such platforms. You provide your information to Sponsor, not to those platforms. - GENERAL CONDITIONS
a) Proof of submission is not proof of receipt. Sponsor’s records control in all respects.
b) Sponsor may disqualify any individual found tampering with entry or voting, operating multiple or fake accounts, using anonymizing technologies to evade safeguards, or otherwise violating these Rules or acting unsportsmanlike or disruptive.
c) Any attempt to damage any website or undermine the Contest’s legitimate operation may violate criminal/civil laws; Sponsor reserves the right to seek damages and other remedies to the fullest extent permitted.
d) Headings are for convenience only and do not affect interpretation. If any provision is held invalid, the remaining provisions remain in full force and effect. - DISPUTES; GOVERNING LAW; ARBITRATION; CLASS ACTION WAIVER
Except where prohibited, entrants agree that: (i) all disputes, claims, and causes of action arising out of or connected with this Contest or any prize shall be resolved individually, without resort to any form of class action, exclusively by final and binding arbitration administered by a reputable arbitration provider under its applicable rules; (ii) the arbitration shall take place in the State of Florida; (iii) Florida law (without regard to conflict-of-law principles) governs these Rules and the Contest; and (iv) judgment on the arbitration award may be entered in any court of competent jurisdiction. Each party bears its own attorneys’ fees and costs, subject to the arbitrator’s authority to award fees/costs as permitted by law. - WINNER LIST; OFFICIAL RULES
For the winner’s name (first initial, last name, city/state) after verification, or for a copy of these Official Rules, submit a request via https://superiordefend.me/contact/ within thirty (30) days after the end of the Contest Period. Sponsor will announce the verified winner on the Website within approximately seven (7) days after the Voting Period ends. - ABBREVIATED RULES (FOR ADS/SOCIAL POSTS)
No purchase necessary. Void where prohibited. Open to U.S. residents, 18+. Enter at https://superiordefend.me/submit-your-s-a-self-defense-get-the-hero-to-laugh-or-smile/ by uploading one original photo/video that makes the hero laugh or smile; hero must be in uniform. One entry per person. Public voting requires a free Website account and login; one vote per account per Entry unless otherwise stated. Prize: Byrna CL + S.A. Self Defense holster (ARV [ARV]); legal restrictions may apply and an alternative prize may be provided if required. Ends [END DATE/TIME] ET. See Official Rules on the Website.
